Brand
ProjectSavor The Little Things
Picture North, Post Production / VFX,
Associated creatives
Tags
Description
This commercial video for Mahatma Rice titled Savor The Little Things captures intimate family moments in a home kitchen. The piece features a young girl carefully sorting grains of rice on a wooden table while family members move through the domestic space. The visual style employs natural lighting and shallow depth of field, highlighting close-up textures of food preparation. Production was handled by Picture North with sound design by Sal.
Style
Horizontal, Commercial, Warm
Techniques
Analogue / film, Natural light
Industries
CPG / Packaged Food
Background
Kitchen
Context
Advertising Campaign, TVC / TV Commercial