Madwell, Agency / Creative,

Description

An animated video depicts a large, black, stone-like monster labeled as "Climate Change." The monster is eating smoking factories on a winter landscape under a dark blue sky. The environment is desolate, with some holes that appear to contain oil. In the foreground, two animated people are holding up a sign as the monster walks by. The animation style is simple with strong outlines and a limited color palette consisting of blues, beige, and pink.