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  • ·Madhappy fashion campaign editorial with set design
Man wearing a white zip-up fleece and baggy blue jeans standing against a textured turquoise background with Madhappy branding.

Kelly Infield, Set Designer, Los Angeles

Associated creatives

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Description

A fashion editorial campaign image features a male model standing in profile against a textured, mottled turquoise backdrop. He wears a white half-zip fleece pullover and wide-legged blue denim jeans, paired with dark shoes. The lighting is soft and diffused, highlighting the relaxed silhouette of the garments. Prominently overlaid across the center is the white text logo 'Madhappy.'. Set design for the shoot was crafted by Kelly Infield.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Natural light

Industries

Streetwear

Color

Pure White (50%)
Denim (50%)

Background

Solid Colour

Context

Advertising Campaign