BrandMadhappy
ProjectFall Classics 2026

Madhappy Fall Classics 2026 2026
Associated creatives
Tags
Description
A fashion campaign image for Madhappy's Fall Classics 2026 collection, photographed by Ian Kenneth Bird. Model Tia Jonsson is captured outdoors in bright sunlight against a minimal white background wall, casting a sharp diagonal shadow across her torso. She wears an oversized olive-green ribbed knit hoodie paired with black bottoms, accented by a pastel yellow knit tied around her waist. Her blonde hair is swept slightly by the breeze as she looks downward with hands tucked into her hoodie pocket.
Style
Editorial, Vertical, Clean, Minimalist
Techniques
Hard Light
Industries
Streetwear
Color
Olive (50%)
Off-Black (30%)
Butter (20%)
Background
White Seamless, Residential Building
Context
Advertising Campaign