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  • ·Madhappy Fall Classics 2026 Green Sweater Campaign
BrandMadhappy
ProjectFall Classics 2026
Model with long hair wearing a bright green sweater and dark sweatpants against a white backdrop in direct sunlight.

Madhappy Fall Classics 2026 2026

Associated creatives

Ian Kenneth Bird
Ian Kenneth BirdPhotographer
Ahmed Richards
Ahmed RichardsModel
Aneken Zaldivar
Aneken ZaldivarModel
Raphaël Hosatte
Raphaël HosatteModel
Tia Jonsson
Tia JonssonModel

Tags

man wearing green sweaterman in green sweatergreen crewneck sweatergreen sweatergreen sweatshirtdark sweatpantssweatpantsblack sandalsman with long hairlong dark hair

Description

A full-length fashion portrait for the Madhappy Fall Classics 2026 campaign, photographed by Ian Kenneth Bird. Model Raphaël Hosatte stands on a concrete sidewalk in front of a large white flat panel backdrop outdoors. He wears a vibrant green long-sleeve crewneck sweatshirt detailed with cyan trim at the collar, cuffs, and hem, paired with relaxed charcoal drawstring sweatpants and black thong sandals. Harsh, direct overhead sunlight casts a sharp, angular geometric shadow onto the white surface behind him.

Style

Editorial, Vertical, Graphic

Techniques

Hard Light

Industries

Streetwear

Color

Emerald (40%)
Charcoal (50%)

Background

White Seamless, Residential Building

Context

Advertising Campaign