Madelin Fuller, Creative Director, Sydney

Description

This promotional image presents a crinkled, white vegan milk carton as the primary subject, emphasizing the beauty and makeup industry. The carton features product details and branding text on its surface, with a yellow 'NEW' sticker adding a pop of color. Set against a cream-colored background with black vertical lines and a black surround, the composition balances minimalism with detailed product information. The word 'Milk' is vertically oriented on the lower right corner, identifying the product type. The art style incorporates elements of deconstruction and grunge, using a crumpled texture and stark contrast to capture attention and communicate a raw, unfiltered aesthetic.