BrandMacy's
ProjectMacy's Off The Rack
BBDO, Music / Sound,
Associated creatives
Tags
Description
This Macy's Off The Rack campaign video features a mannequin wearing a black leather blazer that transitions into various stylish outfits. The scenes shift between a clean retail environment, a lively social gathering, and urban street settings. A woman with curly hair is shown singing into a microphone, while others are seen showcasing handbags and fashionable footwear. The video emphasizes versatile wardrobe choices with a dynamic, fast-paced editing style. Each scene highlights different pieces of clothing, including blazers, skirts, and boots, tailored for diverse social occasions.
Style
Lifestyle, Commercial, Cinematic
Techniques
Live-action Technique, Slow motion
Industries
E-commerce Platforms