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Brand
Mackage
Project"Protect Your Craft" Spring 2025 Ad Campaign
Donna Vekić wearing a green Mackage coat and white cap standing on a tennis court next to a basket of tennis balls

Mackage "Protect Your Craft" Spring 2025 Ad Campaign 2025

Associated creatives

Eran Elfassy and Elisa Dahan
Eran Elfassy and Elisa DahanMackage Creative Directors
Donna Vekić
Donna VekićModel
Miami
MiamiLocation
Florida
FloridaLocation

Tags

donna vekicwoman in green coatgreen coatwoman on tennis courttennis playerwhite baseball captennis racketbasket of tennis balls

Description

This image from the Mackage Protect Your Craft Spring 2025 ad campaign features tennis player Donna Vekić posing on a green tennis court. She is wearing a vivid green hooded coat over a white t-shirt, paired with a white baseball cap, white socks, and white sneakers. One foot rests atop a wire basket overflowing with white tennis balls, while she holds a tennis racket in her hand. The overhead high-angle shot captures sharp shadows cast across the court surface under bright natural daylight.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Forest Green (50%)
Pure White (50%)

Background

Sports Venue

Context

Advertising Campaign