Digitas Australia, Agency / Creative,

Description

This commercial video for McDonald's Australia titled Macca's Run captures two friends on a weekend morning. The spot begins with close-up shots of footwear before revealing two women wearing sunglasses and casual or party attire walking together towards a modern McDonald's restaurant. Inside, they sit at a table enjoying burgers and fries. The lighting is bright and natural daylight, capturing the relaxed and humorous tone of the campaign.

Style

Humorous, Horizontal, Commercial, Polished

Techniques

Natural light

Industries

Fast Food

Color

Background

Retail Store

Context

TVC / TV Commercial