Brand
ProjectMac | Dropped In | Apple
WORK USA, Post Production / VFX,
Associated creatives
Tags
Description
This black and white commercial video for Apple's Mac Dropped In project features a dramatic sequence of scenes shot in low-key lighting. The video captures intense character interactions and technology use within atmospheric university-style cloisters at night. The high-contrast monochromatic visual grading emphasizes shadows and highlights across actors and laptops, highlighting connectivity features like AirDrop.

