BrandMAC
ProjectHypnotising Holiday
MAC, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
This M·A·C Cosmetics campaign video features dynamic visuals, and a bold, modern aesthetic. The video opens with close-ups of lipsticks against a hypnotic pink and black background, transitioning to shots of models with bold makeup. Throughout the video, vibrant color palettes of pink, green, and red are used, combined with geometric patterns and modern typography. Various M·A·C beauty products, including lipsticks and lip glosses, are showcased in abstract compositions. Models are styled with creative makeup, accessories, and hairstyles, enhancing the overall fashion-forward vibe.