M Booth, Agency / Creative,

Description

A commercial advertisement showcases Dawn EZ-Squeeze dish soap bottles. The advertisement highlights the complaints and balancing acts consumers endure when using regular dish soap bottles. The new Dawn EZ-Squeeze bottle is shown to stand upside down for easy dispensing. The product is used by diverse people in their kitchen spaces. The design of the bottle is emphasized as a no-flip, no-mess solution. The commercial ends with images of the Dawn EZ-Squeeze bottle positioned near a sink with the faucet as a demonstration of its ease of use.