Ben Swarbrick, Sound Designer,

About

This black and white brand video for Lyft titled Roze captures a journey through New York City. The film features a man wearing sunglasses and a patterned scarf riding in the backseat of a vehicle, reflecting on his creative path bridging food, fashion, and art. Exterior shots show urban streetscapes, classic architecture, bridge structures, and city skylines under natural light. The cinematic sequence combines documentary-style observational footage with refined commercial storytelling.