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  • ·LVMH Brand Identity CL19S shopping bag and graphic
BrandLVMH
ProjectBrand Identity
A white retail shopping bag with black handles and the CL19S logo stands on a dark green velvet fabric next to a large black curved graphic.

LVMH Brand Identity 2018

Associated creatives

COMMISSION
COMMISSIONGraphic Design

Tags

Description

This high-end product composition features a white vertical shopping bag with black fabric handles, positioned on a lush, deep green velvet fabric backdrop that cascades into elegant folds. The bag displays the 'CL19S' logo in a crisp black typeface. To the right, a split composition reveals a close-up, abstract detail of a large, textured black curved form against a clean white background. The image uses sharp contrast between the opulent, dark green textures and the stark, modern white-and-black graphic elements. The lighting highlights the soft, matte texture of the velvet and the structural precision of the retail packaging.

Style

Commercial, Cinematic

Techniques

Soft Light, Hard Light

Industries

Bags & Accessories