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BrandBottega Veneta
ProjectLunar New Year 2024 Ad Campaign
Bottega Veneta handbag in a checkered green and white pattern is displayed against a city skyline and sunset over a body of water.

Bottega Veneta Lunar New Year 2024 Ad Campaign 2024

Associated creatives

Matthieu Blazy
Matthieu BlazyBottega Veneta Creative Director
Jess Jing Zou
Jess Jing ZouDirector
Ken Ngan
Ken NganPhotographer
Shu Qi and Estelle Chen
Shu Qi and Estelle ChenTalent

Tags

handbagpursedesigner handbagluxuryfashion accessory

Description

A Bottega Veneta handbag in a checkered pattern of green and white is displayed prominently in the center of the frame. The bag sits on a neutral surface, with a skyline visible across a body of water in the background. The sky is illuminated with the warm tones of a sunset. The brand name "BOTTEGA VENETA" is printed in a large, sans-serif typeface. Additional text in a different language is printed below the brand name. The image has a shallow depth of field, blurring the background elements and focusing attention on the handbag. The overall lighting is soft and diffused, highlighting the texture and design of the bag.