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BrandBurberry
ProjectLunar New Year 2024 Ad Campaign
Close-up portrait of an adult male wearing sunglasses and a patterned shirt and head covering, with a Burberry logo illustration.

Burberry Lunar New Year 2024 Ad Campaign 2024

Associated creatives

Daniel Lee
Daniel LeeBurberry Creative Director
Ryan McGinley
Ryan McGinleyPhotographer & Director
Tang Wei
Tang WeiModels
Chen Kun
Chen KunModels
He Cong
He CongModels
Wang Xiangguo
Wang XiangguoModels
and Alex Schlab
and Alex SchlabModels
Chengdu
ChengduLocation

Tags

adult malesunglasseshead coveringpatterned shirtclose-up portrait

Description

A close-up portrait shows a young adult male with light skin, wearing sunglasses and a patterned head covering. He also wears a shirt with a matching red and white pattern. His expression is neutral. An illustration of the Burberry logo is overlaid on the image, near his face. The lighting is diffused. The color palette is dominated by shades of red, white, and brown.