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  • Lunar New Year 2024 Ad Campaign 2024 - image 656089
BrandBurberry
ProjectLunar New Year 2024 Ad Campaign
A person in a trench coat and patterned pants sits on pavement with a lake and trees in the background on a cloudy day.

Burberry Lunar New Year 2024 Ad Campaign 2024

Associated creatives

Daniel Lee
Daniel LeeBurberry Creative Director
Ryan McGinley
Ryan McGinleyPhotographer & Director
Tang Wei
Tang WeiModels
Chen Kun
Chen KunModels
He Cong
He CongModels
Wang Xiangguo
Wang XiangguoModels
and Alex Schlab
and Alex SchlabModels
Chengdu
ChengduLocation

Tags

persontrench coatcheckered pantsshoeslakeweeping willow

Description

A person wearing a tan trench coat and red and white checkered pants sits cross-legged on a gray asphalt surface. The person is also wearing black shoes with blue detail. Behind the person is a lake and green weeping willow tree with overcast skies. A decorative horse and rider emblem is positioned near the person. A road and green foliage can be seen further in the background. The lighting appears to be diffused due to the overcast conditions.