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  • Lunar New Year 2024 Ad Campaign 2024 - image 656086
BrandBurberry
ProjectLunar New Year 2024 Ad Campaign
Fashion shot of a stylish woman posing in a red plaid trench coat with a vintage car in the background under dark outdoor lighting.

Burberry Lunar New Year 2024 Ad Campaign 2024

Associated creatives

Daniel Lee
Daniel LeeBurberry Creative Director
Ryan McGinley
Ryan McGinleyPhotographer & Director
Tang Wei
Tang WeiModels
Chen Kun
Chen KunModels
He Cong
He CongModels
Wang Xiangguo
Wang XiangguoModels
and Alex Schlab
and Alex SchlabModels
Chengdu
ChengduLocation

Tags

trench coatwomanplaidredcar

Description

An Asian woman poses outdoors next to a vintage car. She is dressed in a double-breasted, red plaid trench coat that is belted. She is wearing a black turtleneck sweater underneath. The car is red and old. The image is shot at eye-level. The lighting appears to be dim and the mood is serious. A white logo is visible in the lower left-hand side of the frame.