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  • Lunar New Year 2024 Ad Campaign 2024 - image 656085
BrandBurberry
ProjectLunar New Year 2024 Ad Campaign
An adult Asian male poses indoors with a Burberry blanket featuring a horse-and-rider logo. He is wearing a black top and shiny black pants.

Burberry Lunar New Year 2024 Ad Campaign 2024

Associated creatives

Daniel Lee
Daniel LeeBurberry Creative Director
Ryan McGinley
Ryan McGinleyPhotographer & Director
Tang Wei
Tang WeiModels
Chen Kun
Chen KunModels
He Cong
He CongModels
Wang Xiangguo
Wang XiangguoModels
and Alex Schlab
and Alex SchlabModels
Chengdu
ChengduLocation

Tags

adult maleblanketindoorfashionblack top

Description

An adult Asian male is posing indoors while holding a Burberry blanket. The blanket's design includes a horse and rider logo and is held wide with the model's arms outstretched. The model is wearing a long-sleeved black top and black, shiny, loose-fitting pants. The background has a textured design with many small squares. The orientation of the photo is portrait, and the lighting is soft.