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  • 'Lunar New Year 2024' Ad Campaign 2024 - image 656038
BrandPrada
Project'Lunar New Year 2024' Ad Campaign
Asian woman in olive blazer dress holds black leather Prada handbag in studio with teal lighting. Fashion editorial shot.

Prada 'Lunar New Year 2024' Ad Campaign 2024

Associated creatives

Miuccia Prada & Raf Simons
Miuccia Prada & Raf SimonsPrada Creative Directors
David James
David JamesCreative Director
Leslie Zhang
Leslie ZhangPhotographer & Director
Du Juan
Du JuanModels
Zhao Lei
Zhao LeiModels
Prada Rong Zhai
Prada Rong ZhaiLocation
Shanghai
ShanghaiLocation
Linfeng
Linfeng

Tags

adult femaleblazer dresshandbagfashionleather handbag

Description

An Asian woman poses indoors wearing an olive green blazer dress with a wide black belt. She holds a small, structured black leather handbag. The image is shot in a studio with teal lighting on the walls, creating a fashion editorial aesthetic. The model's hair is styled short, and her facial expression is neutral. The handbag is held at her side. The scene is lit with a combination of teal and warm light. An orchid is placed on a table in the foreground. The brand name "PRADA" is digitally overlaid in white, centered above the model. The composition is balanced, highlighting both the model and the Prada handbag.