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  • 'Lunar New Year 2024' Ad Campaign 2024 - image 656036
BrandPrada
Project'Lunar New Year 2024' Ad Campaign
Asian woman poses indoors with a Prada handbag, wearing a black top and patterned skirt, next to a lamp, desk, and flower arrangement.

Prada 'Lunar New Year 2024' Ad Campaign 2024

Associated creatives

Miuccia Prada & Raf Simons
Miuccia Prada & Raf SimonsPrada Creative Directors
David James
David JamesCreative Director
Leslie Zhang
Leslie ZhangPhotographer & Director
Du Juan
Du JuanModels
Zhao Lei
Zhao LeiModels
Prada Rong Zhai
Prada Rong ZhaiLocation
Shanghai
ShanghaiLocation
Linfeng
Linfeng

Tags

handbagadult femaleskirtindoortable lamp

Description

An Asian woman poses indoors with a Prada handbag. She wears a black top and a skirt with a pattern of transparent circles. To the left, a lamp illuminates a dark wooden desk. A picture frame rests on the desk. To the right, a vase holds a flower arrangement. A teal light shines from a background window. The color palette features dark wooden tones, the black of the woman's top, light beige of the handbag, and teal window light. The image is cropped in a medium shot.