ProjectsCreativesImages & Videos
Logo
  • Home
  • Media
  • 'Lunar New Year 2024' Ad Campaign 2024 - image 656035
BrandPrada
Project'Lunar New Year 2024' Ad Campaign
Asian woman poses indoors in dress with handbag. Neutral color palette, low-key lighting, backdrop with doors and plant.

Prada 'Lunar New Year 2024' Ad Campaign 2024

Associated creatives

Miuccia Prada & Raf Simons
Miuccia Prada & Raf SimonsPrada Creative Directors
David James
David JamesCreative Director
Leslie Zhang
Leslie ZhangPhotographer & Director
Du Juan
Du JuanModels
Zhao Lei
Zhao LeiModels
Prada Rong Zhai
Prada Rong ZhaiLocation
Shanghai
ShanghaiLocation
Linfeng
Linfeng

Tags

adult femalehandbagdressindoorposingfashionbrand logo

Description

An Asian woman poses indoors, holding a tan handbag. The woman is wearing a light-colored, sleeveless dress with an embroidered flower design. The background features dark-brown paneled doors with translucent-green rectangular panes. There is a vase and plant visible behind the doors. The lighting is low-key, creating a soft, diffused glow. The brand name "PRADA" is digitally superimposed in the center of the frame. The overall color palette is neutral, with hints of green from the backdrop and the tan color of the handbag. The woman has her arms crossed at the wrists, with a composed and direct gaze. The image has an elegant and fashion-focused mood.