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  • 'Lunar New Year 2024' Ad Campaign 2024 - image 656034
BrandPrada
Project'Lunar New Year 2024' Ad Campaign
A stylish Asian male model showcases a long tan coat in a fashion-forward indoor setting, emphasizing modern elegance and brand appeal.

Prada 'Lunar New Year 2024' Ad Campaign 2024

Associated creatives

Miuccia Prada & Raf Simons
Miuccia Prada & Raf SimonsPrada Creative Directors
David James
David JamesCreative Director
Leslie Zhang
Leslie ZhangPhotographer & Director
Du Juan
Du JuanModels
Zhao Lei
Zhao LeiModels
Prada Rong Zhai
Prada Rong ZhaiLocation
Shanghai
ShanghaiLocation
Linfeng
Linfeng

Tags

adult maletan coatindoor settingfashionwhite shirtasianmodel

Description

A well-lit medium shot presents an Asian male model wearing a long, tan, buttoned coat over a white collared shirt. The model stands in a staged indoor environment, framed by pink-lit doorways on either side. To the right, a dark red table features a clear vase holding yellow tulips. The backdrop includes a green wall and a glimpse of a dark chair on the left. The composition is staged, likely for a fashion advertisement or editorial, with the brand name "PRADA" prominently displayed in white letters across the center of the image.