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  • 'Lunar New Year 2024' Ad Campaign 2024 - image 656033
BrandPrada
Project'Lunar New Year 2024' Ad Campaign
Stylish man poses indoors in Prada jacket and bucket hat, leaning on desk near vase of tulips, illuminated by vibrant gel lighting.

Prada 'Lunar New Year 2024' Ad Campaign 2024

Associated creatives

Miuccia Prada & Raf Simons
Miuccia Prada & Raf SimonsPrada Creative Directors
David James
David JamesCreative Director
Leslie Zhang
Leslie ZhangPhotographer & Director
Du Juan
Du JuanModels
Zhao Lei
Zhao LeiModels
Prada Rong Zhai
Prada Rong ZhaiLocation
Shanghai
ShanghaiLocation
Linfeng
Linfeng

Tags

adult malejacketbucket hatindoortulips

Description

A fashionable male model poses indoors. The model wears a dark Prada jacket and bucket hat. He is positioned leaning on a dark desk on which a yellow rectangular object rests. A vase of white tulips is placed to the side. The backdrop includes a window with a blue and green gel light shining through it, as well as a lamp providing soft illumination. The scene is lit with colorful gel lighting, enhancing the modern editorial aesthetic.