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BrandSelf-Portrait
Project'Lunar New Year' 2024 Ad Campaign
An Asian woman in a red lace dress reclines on a burgundy settee, holding a lilac purse, with orchids and beige curtains behind her.

Self-Portrait 'Lunar New Year' 2024 Ad Campaign 2024

Associated creatives

Han Chong
Han ChongSelf-Portrait Creative Director
Leslie Zhang
Leslie ZhangPhotographer
Carina Lau
Carina LauModels
Ling Tan
Ling TanModels
He Zhi
He ZhiModels
Ji Shuyan
Ji ShuyanModels
and Ding Yi
and Ding YiModels
Monica Mong
Monica MongStylist
John Minghu Zhang
John Minghu ZhangHair
Yooyo Keong Ming
Yooyo Keong MingMakeup
Shanghai
ShanghaiLocation

Tags

adult femalesetteelace dressred dresspurseorchidsindoor

Description

A slender Asian woman is reclining on a dark burgundy settee, angled to the left, wearing a red lace dress. The dress has a high neck, short sleeves, and a layered, ruffled skirt. She is holding a small lilac purse. Her hair is pulled back, and she is wearing drop earrings. The settee is positioned on a red carpet. Behind her is a beige wall with draped curtains. To her right is a side table with a celadon green vase holding light pink orchids. The scene is lit with soft, diffused light, creating a classic, elegant aesthetic.