BrandLula Japan
ProjectPlaybook: At Home

Lula Japan Playbook: At Home 2026
Associated creatives
Tags
Description
This editorial portrait for Lula Japan photographed by Ivana Micic features a model standing indoors against a backdrop of deep red curtains and dark paneled walls. The subject is wearing a heavily embellished black balaclava mask covering the face, a structured white button-down shirt with elongated draped sleeves and corset-style front lacing, a dark mini skirt, white tights, and pointed-toe red heels. They stand upon a brown and white cowhide rug laid over a polished wooden floor. Hair styling is credited to KIYO Igarashi. The composition is captured with a direct frontal framing, presenting a striking and unconventional styling choice.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Designer Fashion
Color
Pure White (50%)
Jet Black (30%)
Crimson (20%)
Background
Set-dressed
Context
Editorial