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Brand
Lugano
Project'Simply One of a Kind' 2024 Ad Campaign
Portrait of Sheila Johnson wearing jewellery and dark patterned jacket against a white seamless background

Lugano 'Simply One of a Kind' 2024 Ad Campaign 2024

Associated creatives

Platon
PlatonPhotographer
Jane Holzer
Jane HolzerModels
Sheila Johnson
Sheila JohnsonModels
Georgina Bloomberg
Georgina BloombergModels
Ellen Crown
Ellen CrownModels
Ling and Charlie Zhang
Ling and Charlie ZhangModels
Nancy Magoon
Nancy MagoonModels
and Pernilla Ammann
and Pernilla AmmannModels

Tags

sheila johnsonwoman wearing jewellerywoman in dark jacketsheila johnson portraitdark patterned jacketjewelleryringsbracelet

Description

This black-and-white portrait features Sheila Johnson posing for Lugano's 'Simply One of a Kind' 2024 ad campaign, photographed by Platon. She is depicted from the chest up, wearing a dark patterned jacket and detailed rings and bracelets. Her hand is raised near her cheek while her other hand rests on a surface in the foreground. The lighting is clean and directional, highlighting textures against a stark white background.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Low-key / chiaroscuro

Color

Jet Black (100%)

Background

White Seamless

Context

Advertising Campaign