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Project'Simply One of a Kind' 2024 Ad Campaign
Black and white close-up portrait of a woman resting her chin on her hand, wearing delicate jewelry against a plain background.

'Simply One of a Kind' 2024 Ad Campaign 2024

Associated creatives

Platon
PlatonPhotographer
Jane Holzer
Jane HolzerModels
Sheila Johnson
Sheila JohnsonModels
Georgina Bloomberg
Georgina BloombergModels
Ellen Crown
Ellen CrownModels
Ling and Charlie Zhang
Ling and Charlie ZhangModels
Nancy Magoon
Nancy MagoonModels
and Pernilla Ammann
and Pernilla AmmannModels

Tags

woman resting chin on handwoman portraitringdiamond ringearringsnecklace

Description

This black and white portrait is part of Lugano's 'Simply One of a Kind' 2024 advertising campaign, photographed by Platon. The close-up composition features a woman with her chin resting on her hand, showcasing detailed rings, dangling earrings, and a delicate necklace. Captured with sharp clarity against a seamless white background, the monochromatic lighting accentuates facial features and fine textures. The image reflects clean commercial portraiture focused on personal adornment and brand identity.

Style

Vertical, Commercial, Monochrome

Techniques

Low-key / chiaroscuro

Industries

Jewellery

Color

Jet Black (100%)

Background

White Seamless

Context

Advertising Campaign