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Project'Simply One of a Kind' 2024 Ad Campaign
Close-up monochrome portrait of an older woman wearing diamond jewelry against a plain white seamless background.

'Simply One of a Kind' 2024 Ad Campaign 2024

Associated creatives

Platon
PlatonPhotographer
Jane Holzer
Jane HolzerModels
Sheila Johnson
Sheila JohnsonModels
Georgina Bloomberg
Georgina BloombergModels
Ellen Crown
Ellen CrownModels
Ling and Charlie Zhang
Ling and Charlie ZhangModels
Nancy Magoon
Nancy MagoonModels
and Pernilla Ammann
and Pernilla AmmannModels

Tags

older woman wearing jewelryolder womanwoman wearing jewelrydiamond necklacestatement ring

Description

This striking monochrome portrait is part of the 2024 ad campaign titled Simply One of a Kind for the luxury brand Lugano, photographed by Platon. An older woman is captured in a close-up composition, wearing an ornate diamond necklace and a large statement ring. Her hand is delicately raised near her face, highlighting the jewelry against dark clothing. The lighting is clean and directional, creating high contrast against the solid white background.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Low-key / chiaroscuro

Industries

Jewellery

Color

Jet Black (50%)
Silver (50%)

Background

White Seamless

Context

Advertising Campaign