Lucy Blofeld, Set Designer, London

Description

This fashion campaign image features five people dressed in muted, neutral clothing in a grassy, hilly outdoor setting. An alpaca stands in the foreground, its white, fluffy wool catching the light. The landscape includes low hills dotted with sparse vegetation, beneath a pale blue sky. The composition includes an overlay of the text 'A.P.C. Tame Impala', indicating a collaborative campaign. The people's clothing appears to be simple and comfortable, suggesting a casual style. The image is shot with soft, natural lighting. The scene creates a sense of calm and openness.