Lucinda Schreiber, Director, Sydney

Description

A young woman with red hair lies in a colourful bed covered by a geometric blanket. The image is a still from a U by Kotex advertisement. The room is decorated with posters, including one of a world map. The bed has white sheets and pillows. A small bedside table holds an alarm clock, string and a plant. In other scenes, women are shown in various bedroom settings, wearing underwear and demonstrating period-related rules and a product. The advertisement is playful and upbeat, featuring animation, typography and a focus on period protection.