BrandJockey
ProjectPerformance Gets You Ready
Lucia Arias Martinez, Fashion Stylist,
Associated creatives
Associated creatives
Tags
Description
The video begins with a man in a black suit jacket and white shirt waving hello on a video call with two people. The call is on a screen with a Zoom-like interface. The man then opens a wardrobe, revealing he is wearing Jockey brand black boxer briefs with a blue waistband. A series of checkmarks appear over the briefs to highlight the features of the underwear: no-roll waistband, breathable fabric, and no ride up leg. The man is then shown in a bright gym with other athletes, wearing a green sleeveless shirt, holding a medicine ball, ready to workout. The environment appears to be an urban gym with ample natural light.
