Lucas Garrido, Photographer, Barcelona

Description

This commercial campaign photograph by Lucas Garrido features two people in a richly detailed greenhouse kitchen setting. A balding man with a mustache, wearing a green apron over a checkered shirt, holds a white watering can to pour water onto potted plants. To the left, a woman wearing a maroon apron and headscarf holds an armful of fresh yellow lemons while looking on with an expressive face. The background is adorned with blue and yellow patterned tiles, hanging planters, and abundant lemon trees laden with bright fruit. The composition incorporates product details like glass jars on a counter and the prominent blue-and-yellow IKEA logo in the lower right corner, alongside overlaid text reading Do not try this at home and Home can do it.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

CPG / Packaged Food

Color

Background

Showroom

Context

Advertising Campaign