Logo
  • Home
  • ·Media
  • ·Lowes Under Wraps holiday video campaign

Lowe’s Under Wraps 2025

About

This video from the Lowe's campaign titled Under Wraps features children sharing humorous insights about where families hide holiday gifts. The opening sequence displays animated diagonal blue stripes with bold typography reading every family has a legendary hiding spot. Subsequent frames show various children speaking directly to the camera from domestic living spaces. The production includes clean graphic title cards and conversational voiceovers coordinated by Zeno Group US.

Brand

Project

Keywords

Credits

Styles

Techniques

Industries

Background

Living Room

Context

TVC / TV Commercial
Similar media
A completely black image frame with no visible subjects, objects, or details.
Solid black frame with no visible content or detail
Group of children and an elderly man sitting on a patterned sofa holding a blue star pillow in Melbourne
A smiling black father lifting his joyful young daughter outdoors in front of a residential house.
Family playing on a bed in a bright bedroom styled by Jackie Shaw, featuring a man, woman, and two children jumping and laughing.
Three people in a home bathroom, with one person standing on a scale and two others looking on from the foreground.
Young schoolboy wearing a navy slub hat and uniform carrying a backpack outside a school gate
Family of four taking a smiling selfie together while wearing matching plaid pajamas in a sunlit living room
Woman and child seated together on a child's bed in a dimly lit bedroom styled by prop stylist Bianca Milani