BrandLowe’s
ProjectEarn Your Sunday
Dentsu Creative US, Agency / Creative,
Associated creatives
Tags
Description
This commercial for Lowe's 'Earn Your Sunday' campaign features NFL star Myles Garrett. The video showcases Garrett wearing a team-branded jersey, oversized reflective sunglasses, and bold jewelry while interacting with store employees and customers. He demonstrates a playful, confident personality, occasionally holding power tools like Kobalt drills. The scenes transition between the aisles of a hardware store and a garage, maintaining a bright and clean aesthetic. The lighting is polished, emphasizing the store environment and the products. The overall tone is lighthearted and commercial.
Style
Lifestyle, Commercial, Clean
Techniques
Live-action Technique, Slow motion
Industries
Specialty Retailers, Retail