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Brand
Fairprice Group
ProjectLove Prospers in the Little Things

TBWA Singapore, Agency / Creative,

Associated creatives

TBWA Singapore
TBWA SingaporeAgency / Creative

Tags

delivery workerdelivery manworkerelderly womanwomanwhite catcat

Description

This narrative commercial video for Fairprice Group, titled Love Prospers in the Little Things and produced by agency TBWA Singapore, depicts warm neighbourhood interactions and family moments. Scenes include an elderly woman talking with a delivery worker outside an apartment unit, a white cat roaming near a grill, and family members gathering indoors. The cinematography employs natural lighting and a realistic style to highlight everyday human connections.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Grocery

Background

Street

Context

Advertising Campaign, Brand Film / Corporate Video