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BrandLouis Vuitton
ProjectTrunks Spring 2026 Ad Campaign
Louis Vuitton ad featuring a black bicycle with flowers parked against a stone wall, an archival poster, and line art illustration.

Louis Vuitton Trunks Spring 2026 Ad Campaign 2026

Associated creatives

Pharrell Williams
Pharrell WilliamsLouis Vuitton Men’s Creative Director

Tags

black bicyclebicycle with flowersvintage bicyclebicycleillustrated postertrunk illustration posterposterline art figuresketch overlayflower basketbicycle basket

Description

A mixed-media campaign image for the Louis Vuitton Trunks Spring 2026 collection, creative directed by Pharrell Williams. A vintage-style black bicycle bearing a basket of fresh pink and cream flowers stands on a cobblestone pavement against a pale limestone wall. Behind the bicycle, a wheatpasted poster features an archival illustration of Georges Vuitton stepping out of a monogrammed trunk, accompanied by a translucent white outline sketch of a standing figure. Bold sans-serif typography across the middle reads 'LOUIS VUITTON' above the tagline 'LE MONOGRAM, TRANSCENDING GENERATIONS SINCE 1896'. In the lower-left corner, a metal bucket contains a blooming arrangement of pale yellow chrysanthemums.

Style

Vertical, Commercial, Graphic, Nostalgic

Techniques

Typography, Natural light

Industries

Luxury Fashion Houses

Color

Off-White (40%)
Off-Black (50%)

Background

Street

Context

Advertising Campaign