China, Location,

Description

This image for the Louis Vuitton Travel 2025 ad campaign, photographed by Alec Soth, features a sculptural arrangement of stacked monogram luggage standing directly in a tranquil river. The scene is set against the dramatic backdrop of Guilin's karst mountains in China during a warm sunset. Soft golden light catches the water's surface, creating mirrored reflections of the mountains and the stacked trunks topped with a small umbrella. The composition balances natural landscape grandeur with luxury brand storytelling.

Style

Horizontal, Commercial, Warm, Golden Hour

Techniques

Natural light

Industries

Bags & Accessories

Color

Background

River

Context

Advertising Campaign