BrandLouis Vuitton
ProjectTravel 2025 Ad Campaign
Alec Soth, Photographer,
Associated creatives
Tags
Description
A vertical stack of iconic Louis Vuitton brown monogram luggage trunks stands firmly in the calm water of a river. At the pinnacle of the stack is a small, opened umbrella, creating a whimsical and surreal silhouette. The scene is set against the dramatic karst mountains of Guilin, China, during a golden sunset. The warm, low-angled light casts long reflections of the mountains and the trunks across the glassy water surface. Lush green vegetation lines the riverbanks, contrasting with the refined dark leather of the luxury trunks. The overall composition is serene, evoking a sense of high-end travel and adventure.
Style
Commercial, Cinematic
Techniques
Natural light
Industries
Bags & Accessories