Brand
ProjectSummer Duties
Quyen Mike, Director,
Associated creatives
Tags
Description
In the Summer Duties video project for Louis Vuitton, content creator Quyen Mike stands on an open sandy beach holding a balanced assortment of seaside gear over one shoulder, including a striped beach umbrella, folding chair, radio, and life preserver. Dressed in a relaxed off-white button-down shirt and matching shorts paired with a dark cap and a monogram leather crossbody bag, he raises binoculars to survey the shoreline. The video features warm, nostalgic color grading under soft coastal daylight.
Style
Horizontal, Commercial, playful, Warm
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Off-White (70%)
Caramel (20%)
Background
Sandy Beach
Context
Advertising Campaign