Tyshawn Jones, Athlete,

Description

A dynamic outdoor campaign image for Louis Vuitton, captured by photographer Oliver Hadlee Pearch under the creative direction of Pharrell Williams. The shot features a Black man caught mid-air in an energetic leap within a leafy public park setting. He wears a dark brown cardigan paired with black trousers and textured leg warmers. The composition is infused with natural daylight filtering through mature trees in the background. Bold white typography spelling Louis Vuitton overlays the centre of the frame. The overall atmosphere combines athletic movement with refined menswear styling.

Style

Editorial, Vertical, Warm

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Park

Context

Advertising Campaign