Ethan James Green, Director, New York

Description

This commercial campaign image features model Ho Yeon Jung seated on a bicycle along an outdoor riverbank with a stone bridge visible in the background. She wears a heavily embellished sleeveless top and light-wash denim jeans, accessorized with a gold bracelet and a grey quilted Louis Vuitton shoulder bag featuring a gold chain strap and clasp. Her long dark hair blows gently in the wind as she looks directly toward the camera with a calm expression. The outdoor scene is bathed in natural daylight with soft shadows, creating an editorial aesthetic typical of high-end fashion advertising. The bottom of the frame features clean white space with the Louis Vuitton brand logo cleanly displayed in black typography.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Street

Context

Advertising Campaign