Logo
  • Home
  • ·Media
  • ·Louis Vuitton Campaign by Giorgio Martinoli
A Black male model wearing a watercolor Louis Vuitton bucket hat, jacket, and shorts sits on a blue chair against a white background.

Giorgio Martinoli, Art Director, Paris

Associated creatives

Tags

Description

A Black male model sits on a modern blue chair in a brightly lit studio. He is dressed in a cohesive outfit featuring a watercolor-effect Louis Vuitton monogram pattern on a bucket hat, a tailored jacket, and matching shorts. His ensemble is completed with white crew socks and white sneakers that feature similar vibrant, pastel-toned accents on the laces and sides. The background is a clean white setting accented by sculptural, abstract geometric props in primary colors like blue, yellow, and green. The lighting is soft and even, emphasizing the textures of the apparel and the clean, minimalist composition of the set. The art direction by Giorgio Martinoli focuses on vibrant color contrast against a neutral backdrop.

Style

Lifestyle, Editorial, Commercial

Techniques

Studio strobe, Natural light

Industries

Luxury Fashion Houses