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An Asian woman in a black knit top embracing a boy wearing a denim jacket and bucket hat against a blue sky background.

Louis Vuitton 'The Art of Gifting' 2025 Ad Campaign 2025

Associated creatives

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Description

This image from Louis Vuitton's 'The Art of Gifting' 2025 ad campaign captures a warm, tender moment between an Asian woman and a young boy. The woman, with her eyes gently closed, wears a black textured knit top and delicate gold jewelry, while the boy rests his head affectionately against hers, donning a denim jacket and a dark bucket hat. The composition features natural lighting under a clear blue sky background, creating a serene and intimate atmosphere. Styled by Marie-Amélie Sauvé with set design by Vincent Olivieri, the scene embodies refined luxury and emotional connection. Vertical framing accentuates the closeness of the two models against the open sky backdrop.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Navy (50%)

Background

Clear Sky

Context

Advertising Campaign