BrandLoro Piana
ProjectResort 2024 Ad Campaign
Thomas Persson, Creative Director,
Associated creatives
Tags
Description
A group of four models pose on a rocky, coastal shoreline at the water's edge, captured in a natural light outdoor setting. In the foreground, a woman with long dark hair sits on a large rock facing away, wearing a light-coloured open-back ensemble. To her left, another woman stands in a red dress. Further back, a shirtless man in striped trunks stands near a seated person wearing a printed top. The entire scene is framed by out-of-focus, dark foliage in the immediate foreground, creating a sense of distance and voyeuristic perspective. The overall mood is calm and atmospheric, with a soft, natural colour palette.
Style
Lifestyle, Editorial
Techniques
Natural light
Industries
Luxury Fashion Houses