BrandLoro Piana
ProjectFall 2024 Ad Campaign
Atelier Franck Durand, Creative Director,
Associated creatives
Tags
Description
Five models are posed on the weathered stone steps leading up to an imposing, historic castle building. They are dressed in a sophisticated autumn collection, featuring tailored wool coats, structured blazers, tweed skirts, and trousers in a palette of earthy browns and tans. The lighting is diffused and natural, consistent with an overcast day, casting soft shadows on the stone architecture. One model carries a large, structured leather tote bag, while others wear high boots, adding to the equestrian-inspired aesthetic. The scene composition is wide, capturing the scale of the castle facade and the gravel path in the foreground.
Style
Editorial, Lifestyle, Commercial
Techniques
Natural light
Industries
Luxury Fashion Houses