Lord Danger, Agency / Creative,

Description

This Axe body spray advertisement showcases a male model in a brightly lit, futuristic room with purple and blue neon lights. The model stands in front of a DJ booth with the brand's logo prominently displayed. The commercial uses bright color grading with splashes of pink and blue. There are two women rollerskating at an indoor shopping mall, with one jumping onto an escalator and riding it down. The commercial makes liberal use of computer generated imagery, with bright streaks highlighting the performers. The video ends with a title sequence.