Lopez Negrete Communications, Agency / Creative,

Description

The video features three senior adults in their homes expressing concern about power outages. An African-American woman stands in her kitchen removing insulin from the refrigerator, worried about a heatwave. An Asian-American man in a wheelchair looks out his window, concerned about having time to find a pet-friendly shelter during a storm, while holding a dog. An older Caucasian man holds a lantern in a dark room, fearing reliance on luck during a power outage. Each person is facing the camera directly, speaking to the viewer. The video concludes with each person featured again, emphasizing that in disasters, it's not a matter of if but when, and urging viewers to prepare.