Brand Identity 2019

Description

This image features a vibrant yellow paper bookmark resting diagonally across an open botanical textbook page filled with detailed black and white text and green illustrations of plant specimens. The bookmark is printed with red typography including the brand name Lookbooks along with social handles, alongside a playful minimalist graphic of a face with arched eyebrows and a curved smile near the top edge. The lighting is bright and even, highlighting the textured matte paper surfaces of both the bookmark and the historical book pages. Studio Lowrie designed this graphic identity piece as part of the Lookbooks branding project.

Style

Artistic, Vertical, Clean, Minimalist

Techniques

Typography, Natural light

Color

Background

Paper Texture

Context

Advertising Campaign, Website / Web