Sylvain Cabouat, Set Designer, Paris

Description

This advertising campaign image features a female model posing outdoors against a striking architectural backdrop composed of bold red, black, white, and sky-blue panels. She is wearing a dark short-sleeved top and skirt while holding a prominent red leather handbag in the foreground. The composition is bright and modern, with sharp directional lighting casting distinct shadows across the paved ground and concrete steps. The branding for Longchamp Paris is clearly visible on the backdrop panels. The set design emphasizes clean geometric forms and a vibrant primary color palette.

Style

Horizontal, Commercial, Saturated, Clean

Techniques

Natural light

Industries

Bags & Accessories

Color

Context

Advertising Campaign